Anooshay Atif

Founder, CEO

Anooshay has 10+ years of experience in the fields of finance, consultancy and audit. She has experience building high performing teams and successfully executing complex projects. Her diverse background includes external audit, due diligence and strategic/corporate development for a spectrum of entities, including public/private enterprises and both founder-led and venture-backed early-stage companies. Anooshay recognizes the significance of identifying growth opportunities, streamlining efficiency, and delivering value.
Experience
  • Gearbox Capital (US)
  • CarFirst (OLX) – CFO
  • EY Pakistan – Performance Improvement Advisory
  • EY UK – External Audit
  • USAID – Technical Finance Expert
Industry Experience:
  • SaaS
  • Automotive
  • Manufacturing
  • Retail
  • Tech
Expertise:
  • Technical Accounting (IFRS and US GAAP)
  • Due Diligence
  • FP&A
  • Performance Improvement Advisory
  • Corporate Finance

Hammad Khursheed

Engagement Manager

Hammad, a seasoned finance professional and ACCA member, brings a wealth of experience and a proven track record in driving strategic financial management and operational excellence across various industries. With over a decade of experience his attention to detail and commitment to excellence have established him as a trusted advisor, contributing significantly to organizational growth and strategic alignment. In his recent role in the Real Estate Industry, Hamad played a crucial part in shaping the organization’s financial performance reporting framework. He led the establishment of the FP&A function and introduced innovative reporting methodologies, resulting in enhanced insights into business operations.

Companies:

  • Zameen Media
  • OLX
  • Office Timeline LLC

Industry Experience:

  • Real Estate
  • SaaS
  • E-commerce

Expertise:

  • Financial Modelling & Analysis
  • Strategic Planning
  • Financial Analysis 
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Arooj Qamar

Engagement Manager

Arooj has over 8 years experience working on a variety of areas such as internal audit, performance improvement advisory, core accounting and finance operations. She has completed ACCA with her initial years at EY, followed by Pepsi, CarFirst and Zameen.com. She specializes in designing and improving business processes and conducting risk assessments.
Companies:
  • EY
  • Pepsi
  • CarFirst
  • Zameen.com
Industry Experience:
  • Automotive
  • SaaS
  • Manufacturing
  • Education
  • Real Estate
Expertise:
  • Business Process Improvement
  • Internal Audit
  • Risk and Control assessments

Moeed Zahid

Finance Analyst

With an impressive background at IBA and Platform01 Consulting, Moeed has experience across diverse industries such as the Steel, Hospitality and Leisure industries. He is an economics graduate with a concentration in finance, demonstrating foundations in market research, financial modeling and strategy.

At Accurix consulting, Mooed is working on FP&A and Financial Due Diligence related projects with UK and US clients.

Companies:

  • Platform01 Consulting

Industry Experience:

  • Real Estate
  • SaaS
  • Hospitality

Expertise:

  • Financial Analysis
  • Financial Due Deligence
  • Market Research
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Sheraz Shoukat

Assistant Manager

Sheraz is a driven professional with a strong focus on finance and strategy. He is a qualified Chartered Accountant and has worked at PwC for over 3.5 years specializing in external audits and special review procedures. He is a passionate and motivated individual having the unique aptitude of solving problems under pressure and has excellent accounting and auditing skills, both with US and Pakistani clients.
Companies:
  • PwC
Industry Experience:
  • Hospitality
  • Education
  • Automotive
  • Retail
  • SaaS
Expertise:
  • Core Accounting
  • External Audit
  • Due Diligence